3 PREGNANT DADS

The founders of the company The Book of Everyone wore pregnancy suits 24hrs a day for a month.

Officially in honour of their mums for Mother’s Day, unofficially as an ingenious publicity stunt. We shot for a solid month meeting rolling deadlines. Besides being their maternity nurse, I directed all things video, shot the campaign stills and helped guide their daily Vlogs. The campaign created a veritable media frenzy in 38 countries with coverage from the likes of Time Magazine, BBC, ABC News and Cosmopolitan.

Director/Photographer
BEN GORDON

Founders/Pregnant Dads
STEVE HANSON
JONNY BIGGINS
JASON BRAMLEY

Music Artist
PAUL MOTTRAM/AUDIO NETWORK

Editor
JAUME GARCIA

Sound Engineer
MIGUEL FERRÉ/NACIÓN FUNK

Community Manager
MIKE SMITH