3 PREGNANT DADS
The founders of the company The Book of Everyone wore pregnancy suits 24hrs a day for a month.
Officially in honour of their mums for Mother’s Day, unofficially as an ingenious publicity stunt. We shot for a solid month meeting rolling deadlines. Besides being their maternity nurse, I directed all things video, shot the campaign stills and helped guide their daily Vlogs. The campaign created a veritable media frenzy in 38 countries with coverage from the likes of Time Magazine, BBC, ABC News and Cosmopolitan.
PAUL MOTTRAM/AUDIO NETWORK
MIGUEL FERRÉ/NACIÓN FUNK